Alterna
Alterna My Hair. My Canvas. Another Day Dry Shampoo
My Hair. My Canvas. Another Day Dry Shampoo by Alterna. A vegan translucent and lightweight dry shampoo that refreshes and softens hair by absorbing oil. For most hair types. WHAT MAKES IT DIFFERENT? 1) A lightweight vegan dry shampoo that leaves no white residue and cleanses your dirty tresses 2) Formula with White Charcoal helps absorb excess oils and cleanses the hair 3) Formula with sustainably sourced Vegan Botanical Caviar maintains hairs natural shine and gloss KEY BENEFITS Cleanses and refreshes the hair Absorbs oil and product build-up Lightweight and maintains hair's natural shine Extends time in between washes AROMA SEA BERRY & MANDARIN AROMA A perfectly positive, relaxing day with all stars aligned.
$30.00
Alterna My Hair. My Canvas. Shine On Defining Foam
My Hair. My Canvas. Shine On Defining Foam by Alterna. A vegan shine enhancing foam that creates added radiance, smoothness, and manageability to heat- or air-dried styles. For most hair types. WHAT MAKES IT DIFFERENT? 1) An innovative vegan shine foam that applies wet but sets with a radiant velvety powder finish 2) Formula with White Charcoal improves hair's overall smoothness and manageability 3) Formula with Prickly Pear Oil hydrates, combats frizz, and adds a glossy finish KEY BENEFITS Boosts shine and adds moisture Improves smoothness and manageability Gives a silky feel and smooth look AROMA BERGAMOT & JASMINE AROMA A powerful and energizing morning, ready to take on the day.
$29.00
Alterna Caviar Anti-Aging Working Hairspray
Caviar Anti-Aging Working Hairspray by Alterna. A buildable to strong hold hairspray that feels non-sticky while maintaining hair’s natural shine. KEY BENEFITS Sustainability: Aerosols are now packaged in twist-open nozzles to minimize plastic usage Buildable and brushable hold Builds hold as you spray Doesn't weigh down hair Increases hair smoothness Buildable to turn into a strong hold Hair does not look or feel stiff Hair does not look or feel flaky Not tacky feeling Non-sticky formula Hair doesn't feel dry Builds hold as you spray Fuller looking hair Lightweight hold Doesn't weigh hair down Flexible hold Maintains hair's natural shine Increases hair smoothness Adds smoothness to the hair Provides smoothness WHAT MAKES IT DIFFERENT 1) Buildable to turn into a strong hold2) Buildable and brushable hold3) Hair does not look or feel stiff
$28.00
Alterna Caviar Anti-Aging Replenishing Moisture Masque
Caviar Anti-Aging Replenishing Moisture Masque by Alterna. An intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. Perfect for straight, wavy, curly, coiled and tightly coiled hair. AN INTENSIVE MOISTURIZING TREATMENT. Perfect for straight, wavy, curly, coiled and tightly coiled hair KEY BENEFITS • Replenishes moisture-starved strands.• Improves overall radiance and condition of hair.• Seals in moisture. EXCLUSIVELY CAVIAR 1) Weekly treatment to replenish and rejuvenate dry, coarse, and damaged hair— leaving it healthy-looking and vibrant 2) Contains our exclusive Seasilk that helps to replenish, sealing in moisture for hair that looks and feels healthier 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with our signature Caviar Extract and Sea Silk®, the formula is ideal for effectively revitalizing and reconstructing over-processed hair, while maintaining hair's essential moisture balance. WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate HAIR CONCERNS - Anti-aging - Color protection - Dryness FORMULATION - Cream WHAT MAKES IT DIFFERENT? An intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky, and youthfully restored.
$45.00
Alterna Caviar Anti-Aging Replenishing Moisture Priming Leave-in Conditioner
Caviar Anti-Aging Replenishing Moisture Priming Leave-in Conditioner by Alterna. A lightweight leave-in conditioning spray that detangles and primes fine, dry hair, & helps provide heat protection up to 450°F/232°C.**Based on a clinical study, with use of CAVIAR Anti-Aging Replenishing Moisture Priming Leave-In Conditioner vs. untreated hair.Perfect for straight, wavy, curly, coiled and tightly coiled hair. KEY BENEFITS: • Provides lightweight moisture.• Helps detangle and add shine.• Acts as a fast-absorbing cutting solution.• Provides heat protection up to 450°F/232°C. EXCLUSIVELY CAVIAR 1) Specially formulated for fine, dry hair & clinically proven to provide thermal protection up to 450°F/232°C while extending styles for up to 72 hours** vs. untreated hair 2) Contains Rosehip Seed Oil with high content of unsaturated and essential fatty acids for fast-absorbing moisture and restoration of hair's natural oil balance 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS CAVIAR Anti-Aging Replenishing Moisture Priming Leave-In Conditioner is a lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle and prime fine, dry hair, providing heat protection and a barrier to humidity for frizz control and style retention. Hair is left moisturized, manageable and healthy, without added weight WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$35.20
Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner
Caviar Anti-Aging Restructuring Bond Repair Conditioner by Alterna. A moisturizing, reparative conditioner that protects and repairs damaged hair, mends split ends, reduces frizz and makes hair smooth and soft.Perfect for straight, wavy, curly, coiled and tightly coiled hair. KEY BENEFITS • Color-safe formulas.• Reduces breakage by up to 99%.*• Repairs damaged hair and helps to mend split ends.• Makes hair 28% smoother and softer.• Reduces frizz.• Improves manageability by 44%.• Adds shine.• Protects hair from future damage.**• Formulated with Maracuja Oil: known for conditioning hair to enhance smoothness and reduce breakage.*based on a study vs. untreated hair**by reducing breakage EXCLUSIVELY CAVIAR Luxury haircare designed with powerful ingredients for people with damaged hair who are willing to invest in the ultimate hair recovery and defense system. DETAILS Featuring our exclusive Caviar Bond Enforcing Technology to repair and protect hair, reduce breakage by more than 99%, and add strength. The shampoo, conditioner, and masque are now blended with sustainably sourced Maracuja Oil, known for being deeply nourishing for hair that needs to regain moisture, smoothness, and shine. WHAT ELSE YOU NEED TO KNOW Caviar Bond Enforcing Technology is a proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules detect cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction. THIS PRODUCT IS FORMULATED WITHOUT Enriched with active botanical ingredients and free of added parabens, SLS/SLES sulfates and synthetic color, these luxurious products address all three categories of hair aging—intrinsic (natural), chemical and environmental. Proven to visibly transform strands after just one use, our potent blends restore the hair fiber for healthier, more youthful-looking hair. RESEARCH RESULTS - Reduces breakage by up to 99%* *vs. untreated hair when used with Bond Repair Shampoo" - Repairs damaged hair and mends split ends - Makes hair 28% smoother and softer WHAT MAKES IT DIFFERENT? A reparative conditioner that helps to protect and repair damaged hair, mends split ends, reduces frizz, and makes hair smoother, softer, and shinier. AROMA Green Tea & Bergamot with Notes of Soothing Almond HAIR CONCERNS - Anti-aging - Damage/Split ends - Dryness - Heat protection BEST FOR - Damage hair FORMULATION - Lotion
$37.00
